5/8/2023 0 Comments Elster online 2013 downloadIt is important to keep in mind that “repurposing” and “reposting” mean two different things. In order to stay top of mind (and top of news feed), repurposing content is key. Social media in particular burns up a lot of content quickly due to the quick pace of content published per minute. What do you want to achieve from with each post? Lead generation? Thought leadership? Brand awareness? Define your goal, adapt your writing and choose the social channel that will reach the right audience at the right time.Ĭreating content is the most labor-intensive task when executing a content strategy. When managing social media channels, it is important to set a goal for your content. By using an average of five platforms, SMBs are ensuring that their content isn’t caged into one insular group, lending more opportunity for it to spread to engaged audiences. Social media has provided SMBs a level playing field to reach audiences and attract interest through focusing on content. Many small business marketers have been early adopters in the social media game, leveraging this effective business and marketing tool in order to extend their reach. The Small Business Content Marketing Trends & Insights Report for 2013 found that SMB marketers use an average of five social media platforms, while enterprise peers use an average of four platforms. Social media provides a low-cost, attainable channel for small business marketers to take advantage of in order to compete with the big brands in the content marketing sphere. Instead, the most interesting voice prevails in attracting an engaged audience. The online marketing world is expanding – having the biggest bullhorn isn’t enough to dominate the conversation anymore.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |